World Television DayThe European Broadcasting Union (EBU), the Association of Commercial Television in Europe (ACT) and egta, the Brussels based association of television and radio sales houses are underlining the impact and reach of the television industry on the occasion of the 20th anniversary of World Television Day (21 November).
As part of the annual United Nations initiative the three organisations have produced a 30 second video emphasising the impact TV has on European society.
Broadcasters can add their own local content to the video before airing the clip across their networks or online portals.

The video highlights that 600,000  people in Europe help create the TV programmes that reach 610 million viewers  across the continent. Viewers, who watch for an average of 3.55 hours every day, enjoy 60,000 hours of entertainment daily on Europe’s 5,463 TV channels.
To celebrate their love of television, viewers are encouraged to use the hashtags #WeloveTV and #WorldTVDay on social networks on 21 November.

EBU Director General Ingrid Deltenre says that TV plays a huge role in contributing to society: “89% of European citizens watch TV every week. Its reach and impact is incredible. Public service television reaches 60% of European citizens every week and accounts for 20% of all TV viewing.”
“These broadcasters play an indispensable role in the functioning of democracies and contribute to the cohesion of society. Despite the many choices consumers now have television remains the dominant medium with more and more of us watching across all platforms,” she added.

Magnus Brooke, Chairman of the ACT Board, explains: “Commercial broadcasters drive investment in the production of high quality original European TV content. From news and documentaries through to drama, children’s programming and family entertainment, our goal is to produce ground breaking content to push the boundaries of creativity, originality and the very best entertainment has to offer. High quality original content that speaks to our viewers and their lives in each Member State of the EU lies at the heart of everything we do.”

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By Expat