Vudu to introduce HDR10

The emergence of two HDR formats, Dolby Vision and HDR10, and soon a third (HLG) – has raised concern about the beginning of a new format war. However, Dolby Vision is more and more being positioned as the premium format of the two while HDR10 will bring HDR to the masses.

Vudu decided to support Dolby Vision exclusively for its movie catalogue. This is no longer the case, the company told John Archer from Forbes, as it expects to add support for HDR10 later.

“Dolby Vision is the highest quality HDR solution, as well as the first to market. Vudu has not committed to any exclusivity related to Dolby Vision, but, in our quest to deliver the best customer experience and to be a leader in new technology delivery, we launched with the solution that was available before there was an HDR10 standard. We expect to support HDR10 as well, so that we can deliver the best experience, to as many customers as possible,“ Vudu said in a statement to Forbes.

This is good news for consumers in the US who own a TV from a brand such as Samsung, Sony or Panasonic. Dolby Vision is currently supported only on TVs from LG and Vizio and as a result Vudu’s highest-quality movie streams have only been available to owners of LG and Vizio 2016 TVs.