Virgin 1 Launching October 1st

Virgin Media TV is to launch its new entertainment channel Virgin 1 on October 1.
The new channel, which aims to take on Sky One, recently unveiled its identity, which uses the main Virgin brand colour of red.

On-air Idents and a marketing campaign will use the concept of “rednetic energy,” taking in other red objects such as ketchup bottles and telephone boxes.
Content for the channel, which appears on digital terrestrial, satellite and cable, includes The Riches and The Sarah Connor Chronicles.