Despite there being no major sporting event in 2017 such as the European Football Championship Finals or the Olympics to drive sales of Ultra HD TV sets, UHD is now the dominant HD type, according to Nick Simon, Account Director/Consumer Electronics, GfK.

Delivering a Keynote Address at the SES Ultra HD Conference in London, suggested that this was particularly the case in the >£350 and 44-inch and above categories. He nevertheless noted that prices were not declining as much as analysts would have expected. “Prices are not going down anything like the freefall before,” he noted.

He also noted that UHD was getting to the stage where it was approaching other categories in volume terms and was some two-thirds of TV sales. “Compared with previous conferences, it’s no longer a case of: ‘It’s going to happen’, it’s happening. It’s the currency of TV sales now,” he declared, noting that UHD overtook ‘Full HD’ in volume terms in 2016.

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By Expat