It has come to the world’s attention that diversity, equity and inclusion may have gone far, far too far.
But Channel 4 exists to create change – challenging with purpose, representing unheard voices, and reinventing entertainment.
It’s in our public service remit and it’s in our DNA.
Why? Because Channel 4 is Altogether Different.
For this, we can only say – sorry, not sorry. 😜
Fronted by newsreader and journalist Phil Gayle, featuring a range of well-known talent and programming, CMO Katie Jackson commissioned Channel 4’s award-winning in-house agency, 4creative, to bring the Altogether Different spirit of Channel 4 to life in the wake of the ongoing global rollbacks in the DEI space: “This is your PSA that Channel 4 is doing what it’s always done. We’re not perfect, but we are Altogether Different. Sorry. Not sorry.”
David Wigglesworth, ECD, 4creative said: “If you think we’ve gone too far – buckle up.’”
Launching across Channel 4’s social channels from Friday 13th June, and on Channel 4’s main channel before the network premiere of M3gan on Saturday 14th June.
Source: Channel 4