Viva is a music television channel in the United Kingdom and Ireland, owned by Viacom International Media Networks Europe. The channel launched on 26 October 2009, replacing TMF.
The channel was officially launched on 26 October 2009 by Alexandra Burke, with an exclusive live performance of her single “Bad Boys”. The first music video to be shown on Viva was Alphabeat’s “The Spell” in The Official UK Chart Show Top 20. It originally broadcast for 24 hours a day until Nick Jr. was removed from the schedule and its hours were reduced to 09:00 – 06:00. It was further reduced to 09:00 – 03:00 on 1 August 2011. The unused hours are now used for teleshopping.
Viva dropped its free-to-view encryption on satellite on 19 March 2013, before launching on the free-to-air platform, Freesat, on 2 April 2013.
On 8 October 2014, following the Viacom takeover of UK broadcaster Channel 5, it was announced that Viva would be removed from Freeview with all of its entertainment content moving to 5*.
Its EPG slot was taken over by 5USA (which had moved from Freeview channel 31 for the launch of Spike) on 15 April 2015, with Viva moving to Freeview channel 74 and its broadcast hours changed to 09:00 to 11:00. The channel still broadcasts full time on all other platforms.
Website: http://uk.viva.tv
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