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Jun 1 2015
Traditional TV viewing on the decline
Overall media consumption will increase around the world this year, but the average time spent watching TV via a traditional set will continue to decline, according to new research. Traditional TV viewing is still the major form of media consumption, but internet consumption in second is gaining ground, data from media agency ZenithOptimedia shows. Last […]
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By Expat • UK Media News • Tags: TV viewing, ZenithOptimedia