Aug 29 2007
Virgin 1 has unveiled a brand identity themed on the concept of “reclaiming red.” The logo, will be used in marketing and advertising and also in on-air idents that will showcase a “rednetic energy” taking in other red objects such as ketchup bottles and telephone boxes. “We hope that our fresh approach to creating the […]
Jun 11 2007
Virgin Media is planning to launch a new general entertainment channel on Freeview. The channel, Virgin 1, is set to replace FTN on the Freeview platform, and – in an escalation of Virgin’s dispute with Sky, will be positioned as a direct rival to Sky One. Virgin 1 will carry a mixture of imported US […]
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Sep 18 2007
Virgin 1 Launching October 1st
Virgin Media TV is to launch its new entertainment channel Virgin 1 on October 1. The new channel, which aims to take on Sky One, recently unveiled its identity, which uses the main Virgin brand colour of red. On-air Idents and a marketing campaign will use the concept of “rednetic energy,” taking in other red […]
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By Expat • UK Media News, Virgin Media • Tags: Virgin 1, Virgin Media