Apr 23 2015
New ad rules for RTÉ
RTÉ has agreed to comply with new volume guidelines for TV commercials (TVCs). The powers that be in the UK changed the specification in how broadcasters should accept copy for TVCs by producing new volume guidelines. The new spec created problems as RTE wanted to stick with the tried and trusted 12 frames mute option. […]
Jul 28 2016
88% of TV viewers don’t skip ads
88% of viewers across the UK do watch the adverts on live TV, according to research conducted by Censuswide. The survey, commissioned by live ad insertion specialist Yospace, measuring the appetite and attitudes towards TV advertising in the online world, revealed that rather than avoiding ad breaks audiences actually want to see adverts that are […]
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By Expat • UK Media News • Tags: Live TV, TV Commercials