Aug 9 2016
Olympic TV ratings down
The Brazilian time zone is not helping TV ratings for the Olympic Games. Interest may build as the events unfold, but so far, UK audiences are down almost one third when compared with the London Games in 2012 (linear viewing is 24.6 million cumulatively from the Opening Ceremony through to 2am Monday morning, whilst for […]
Aug 23 2016
Olympics reports ‘record-breaking media coverage’
The International Olympic Committee (IOC) hailed “record-breaking media coverage” and “unprecedented levels of engagement” at this summer’s Rio Games. The IOC said that there was nearly 350,000 total hours of Olympics coverage this year, up from less than 200,000 hours for London 2012, with more than 500 TV channels and 250 digital platforms carrying the […]
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By Expat • International News, Sport • Tags: International Olympic Committee, Rio Olympics