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Mar 23 2017
Broadcaster VoD ads cheaper than YouTube
Research commissioned by Channel 4 has found that the effective cost per thousand views for advertisers on broadcasters’ VoD platforms is far cheaper than the equivalent cost on YouTube or Facebook. The research found that the true Cost Per Thousand (or Minute) for Broadcaster VoD completed ads is circa 20 per cent cheaper than YouTube […]
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By Expat • UK Media News • Tags: Channel 4, Facebook, VOD, YouTube