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Apr 4 2019
ITV to launch new addressable advertising platform
ITV, the UK’s biggest commercial broadcaster, today announces that it has signed an exclusive UK and Ireland licensing agreement with Amobee, a global digital advertising technology company, for end-to-end programmatic buying and selling of premium video inventory on the ITV Hub. This will enable ITV to launch a new, fully programmatic, premium advanced advertising platform, […]
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By Expat • ITV • Tags: Amobee, ITV Hub, VOD