STV ‘to shun more ITV dramas’

STV viewers will reportedly miss out on ITV dramas starring Sir David Jason and Dame Maggie Smith this autumn after the Scottish broadcaster stuck by its controversial scheduling policy.
According to The Daily Telegraph, STV is forging ahead with its contentious strategy of ditching high-profile ITV Network dramas in favour of Scottish-focused programming.
STV believes that the policy better serves its Scottish audience, but critics claim that the broadcaster is merely attempting to save money with cheaper content.

In the autumn schedule, STV has opted against airing Sir David Jason’s new drama Albert’s Memorial, which is about two World War II veterans attempting to fulfil their friend’s dying wish.
The broadcaster will also shun Downtown Abbey, a period drama written by Oscar-winning writer Julian Fellowes and starring Dame Maggie Smith, as well as Joe Maddison’s War, which stars Kevin Whately and Robson Green.