skySky has announced that it will launch Sky 3D, Europe’s first dedicated 3D TV channel, in pubs across the UK and Ireland this April.
Sky will preview the new service on Sunday 31 January 2010 with the Arsenal and Manchester United match, making Sky the first TV company to broadcast a live 3D TV sports event to a public audience. The game will be filmed in 3D and broadcast over the Sky platform to selected pubs around the UK and Ireland.
The nine pubs—located in London, Manchester, Cardiff, Edinburgh and Dublin—have been kitted out with some of the first ‘3D Ready’ TV sets to reach the UK and Ireland.

Sky plans to roll out its 3D channel to hundreds of pubs from April and hopes to broadcast one live Premier League match in 3D each week.
Once 3D TVs begin to reach the consumer market later this year, Sky 3D will be rolled out to all Sky+HD customers, according to the platform operator.
Jeremy Darroch, Sky’s Chief Executive, said: “3D is without doubt one of the most talked-about developments in television for many years. Sky has always innovated to bring customers the best possible viewing experience, so we fully intend to take the lead in bringing the spectacle of 3D to the UK and Ireland.”
Gerry O’Sullivan, Sky’s Director of Strategic Product Development, said: “2010 is the year for 3D TV. People have already embraced 3D cinema and because Sky’s 3D service uses the same kind of technology, we’re confident there will be demand for sport, movies, concerts and drama in 3D. The good news is that all Sky+HD customers already have the set-top box they need to enjoy 3D, meaning they simply need to buy any new 3D TV, all of which will work seamlessly with Sky’s ground breaking new service.”

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By Expat