skyBSkyB has announced that its movie rental service, Sky Store, is now available to all viewers in the UK and the Republic of Ireland. Viewers can access the service through the new website, or on a NOW TV Box, Roku® or YouView box, at any home with a broadband connection to stream more than 1,200 titles instantly to their TV or laptop. All movies on Sky Store can be watched for 48 hours once viewers press play. Sky TV customers can continue to access Sky Store via their Sky+HD box where movies are stored for 48 hours once viewing starts.

The launch of to anyone in the UK and ROI follows on the back of growing demand for the rental service amongst Sky TV’s own customers, so Sky. Movie rentals through Sky Store on Sky’s set-top box Sky+ have more than doubled year on year, with 2.1 million rentals in the 3 months ending 30 September.

Nicola Bamford, Director of Sky Store, commented: “Millions of Sky TV customers already enjoy the choice and value of Sky Store. Now we’re delighted that millions more homes can access hundreds of box office smashes alongside best-loved movie classics. All you need is an internet connection and away you go.”

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By Expat