skySky gained 462,000 new subscribers to the service for the year ending 30 June 2009—the highest in five years, according to the broadcaster’s annual financial results for 2008/9.
Sky gained 124,000 new customers in the fourth quarter alone. Sky+HD received 534,000 net additions since January 2009 to reach 1.313 million, generating annualised incremental revenue in excess of £100 million. Sky announced that around 1,000 new jobs had been created since January 2009 to support growth in Sky+HD.
The Sky+ subscriber base continued to grow resulting in 5.5 million households receiving the service.

Jeremy Darroch, Sky’s Chief Executive, said: “2009 has been an excellent year of growth. In a tough economic environment, customers are turning to Sky for quality and value in home entertainment and communications. New customers are joining us at the fastest rate for five years and existing customers are taking more products from Sky than ever before.
This is the year where high definition TV moved centre-stage. We have seen a very strong response from customers to the new lower price of the Sky+HD box, with the total number of HD customers more than doubling to 1.3 million during the year. The rapid growth of HD has helped take Sky+ to new heights, with more than half of our customers now choosing to control their viewing with Sky+.”

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By Expat