Sky Anywhere to launch through The Cloud

Sky is preparing to combine Sky Player and Sky Mobile TV into a single mobile entertainment service. The new service will launch later this year, supported by Sky’s takeover of public WiFi operator The Cloud.
Sky chief executive, Jeremy Darroch, said: ‘In anticipation of continued growth in sales of mobile data devices and increasing demand for flexible access to content, we will launch Sky Anywhere later this year, a new service allowing Sky TV customers to enjoy our programmes wherever they choose.
‘Sky Anywhere will combine access to the existing Sky Player and Sky Mobile TV services to make it easy for customers and their families to access our content on multiple devices both inside and outside the home.’

The Cloud operates more than 5,000 Wi-Fi hotspots around the UK, and Sky’s three-million-plus broadband customers will soon be offered Wi-Fi access as part of their packages.
Other broadband operators, including BT and O2, already package Wi-Fi hotpot access in with their broadband subscriptions.
The announcement of Sky Anywhere came as Sky announced quarterly results for the end of 2010 which showed the fastest growth in broadband subscriptions for more than two years.