Sky adds subscribers

BSkyB added 90,000 net new direct-to-home subscribers in the three months to the end of June, a 17% year-on-year increase to 8.58m.
The UK and Ireland pay-TV provider reduced annualised churn—the proportion of subscribers cancelling contracts—from 13.7% at the end of Q1 to 12.1%, and increased average revenues per subscriber by £21 on the year to £412.

The number of homes taking Sky’s digital TV recorder service, Sky+, increased by 207,000 to 2.37m, 28% of its total subscriber base. Multi-room households rose by 46,000 to 1.34m while the number of subscribers to Sky’s high-definition television service, Sky HD, rose by 48,000 to 292,000.