Red Bull set to launch Sky TV channel

After building a drinks empire, followed by an extreme sports empire and moving into content in as big a way as they can, Red Bull has today announced they will be launching a linear TV channel on Sky TV.

Having already ordered shows and producing shows like ‘Free my Way’ and ‘Break N’ Reality’ Red Bull is calling on indie production companies to submit treatments. Red Bull already runs Servus TV in Germany, Austria and Switzerland and has shown serious pedigree, making new ground in content production.

The channel is due for launch later on this year, but Red Bull Media House gave no further comment.