Olympic Channel goes live

The Olympic Channel has launched to a global audience via a mobile app for Android and iOS devices and online at olympicchannel.com.
The Olympic Channel launches with content from around the world including original shows, news and highlights. Premiering at launch to continue the excitement of the Olympic Games is Viva 2016, an exclusive behind-the-scenes-look at the production of an Olympic Games Opening Ceremony.

IOC President Thomas Bach commented: “The launch of Olympic Channel is a key milestone for the Olympic Movement and a result of Olympic Agenda 2020. It is the start of an exciting, new journey for athletes, fans and new generations to connect with sport and the Olympic values every day of the year.”

The Olympic Channel is a digital-first, multiplatform global Olympic media entity, which aims to broadcast the Olympic Movement and its inherent values all year around, especially in the periods between the Olympic Games.

The primary objectives of the Olympic Channel are the following:

• Provide a platform for the continuous exposure of Olympic sports and athletes beyond the Olympic Games period and help create anticipation while providing opportunities to “re-live the experience” after the Games
• Continuously highlight the relevance of the Olympic Movement’s ideals to the challenges of today’s world
• Provide a platform for sharing the IOC’s very rich patrimonial assets and archives with the world and create additional value and content for the IOC archives
• As a matter of priority, engage the young generations around the world using methods that are relevant to them, building understanding, entertainment and education

Website: www.olympicchannelservices.com