Nuts TV to launch on Freeview

Magazine publisher IPC Media is to launch a late-night channel on Freeview later this year. The live channel will be based on men’s magazine Nuts and will initially broadcast between 9pm and 1am.
NutsTV is being produced in conjunction with Turner Broadcasting System (TBS) and will offer live programming and interactivity specially designed for men. Launches on satellite and cable are being planned, while a catch-up version of NutsTV will also be available via Nuts.co.uk.

TBS’s Dee Forbes said: “Turner Broadcasting System is delighted to lead the market and launch this new and unique multi-platform offering to such an important demographic. We’re excited to be involved in such a pioneering project. Original, live television will appeal perfectly to 16-34 year old men and adding a channel like NutsTV to the TBS portfolio of channels means that we have a desirable offering for viewers and advertisers alike.”
Eric Fuller, MD of IPC Ignite, said: “Nuts is the most characterful, dynamic and talked-about men’s weekly and we are perfectly positioned to add television to our print, online and mobile reach. Multi-platform growth is at the heart of our brand strategy and TBS is the ideal partner to take us into the world of digital TV.”