Nuts TV gets ready to launch

Following the appointment of former ITV2 deputy commissioner Joe Talbot as director of programming earlier this month, soon-to-launch Nuts TV confirms the other names who will help build the channel.
Former Five and etv executive Damon Letzer has joined Turner Media Innovation as commercial director to work on Nuts TV, which launches on digital terrestrial television on September 12. He will work with Turner Broadcasting’s Dee Forbes and Simon Cox to ready the channel for launch next month.

Nuts TV, named after the IPC lads-mag, will feature a live studio setting with five nights a week live programming, and hosted highlights for the remaining two. A catch-up service will also be available on the Nuts website. Produced by digital media company etv, advertising sales will be handled by Turner Broadcasting System, working with the magazine ad sales team at IPC Ignite to develop cross platform opportunities.

Dee Forbes, senior vice president and general manager TBS UK, said: “Turner Broadcasting System is delighted to lead the market and launch this new and unique multi-platform offering to such an important demographic. We’re excited to be involved in such a pioneering project. Original, live television will appeal perfectly to 16-34 year old men and adding a channel like Nuts TV to the TBS portfolio of channels means that we have a desirable offering for viewers and advertisers alike.”