Nuts TV fails to draw in the viewers

The lads-mag TV channel spinoff Nuts TV failed to set the world alight, managing an average of only 9,000 viewers on its launch night, Wednesday 12 September.
Trade paper Broadcast reports that the channel’s peak figure was a more respectable 28,000 on its launch at 9pm, while its peak share of 0.23% at 10:45pm was equivalent to 26,000 viewers.

The channel’s demographic skewed towards male viewers; 81.1% of those watching were men (oddly, given the youth-oriented magazine, the average viewer age was 42).