NOW TV launches colourful new look

Online TV streaming service NOW TV has today launched its new TV ads as part of a major new integrated campaign that reflects its colourful new logo and brand identity, as it rebrands for the first time since its launch in July 2012.

The theme of the campaign, created by WCRS, is ‘digital magic’ and will initially feature four vine-style 20 second magic TV ads and seven digital pieces of content to showcase the benefits of NOW TV. The insight for the campaign is that NOW TV is a bit like magic as it creates instantaneous transformations and combinations that seem scarcely possible and makes amazing things easy. It’s modern magic for a cutting edge product.

The campaign will be conjured up across TV, Outdoor, Social Media, Digital Platforms, direct marketing and retail.
The media planning for the campaign was developed by Mediacom.

NOW TV’s new brand identity, developed by brand agency venturethree, features a rounded new logo and bright colour palette that reflects the fun, simple and easy nature of NOW TV’s products.

Jo Fox, Director of Brand Communications, NOW TV commented: “2015 is going to be another action-packed year for NOW TV following our best ever quarter in terms of growth. We’ve established ourselves as one of the UK’s leading streaming services, with an absolutely unrivalled choice of the latest and best entertainment, and our new brand and ad campaign mirrors the fun, fresh, vibrant and smart service we offer our customers.”

Ross Neil, Executive Creative Director, WCRS said: “We’re really excited about the campaign. It feels totally fresh and different from anything else out there at the moment. It’s also been built to be flexible, fun and reactive to what’s going on in the world of entertainment.”

Liam Hamill, Strategy Director, venturethree, commented: “We’re really proud to have partnered with NOW TV in this exciting next stage of their journey. Together we’ve created a strategy, experience and expression that communicates the fresh, easy and innovative nature of the service that will support the business, as it continues to grow and evolve.”

NOW TV offers content at the touch of a button. It’s the flexible way to watch the latest blockbuster movies, live action from all seven Sky Sports channels and must-see shows on 13 of the best pay TV channels including Sky 1, Sky Atlantic and Sky Living and over 250 of the best box sets. It also It is now available on more than 60 devices including the NOW TV Box, PC, Mac, iPad, iPhone, Android smartphones and tablets, Xbox 360, PS3™, PS4™, YouView, LG Smart TVs, selected LG media devices, Roku boxes and Apple TV.