ITV1 to be rebranded as ITV

ITV has announced it will undergo a business-wide rebrand which will see a new unifying brand identity for ITV plc, ITV Network, and ITV’s content and distribution businesses, domestic and international, from January 2013.
The rebrand will include a new logo and refreshed identities for all its channels, including flagship channel ITV1 changing to just ‘ITV’.
ITV2, ITV3, ITV4, and CITV will receiving new colour schemes, clearer brand propositions, and accompanying updated brand identities. Sub brands within the ITV main channel will also receive new on-air brand identities and colour schemes, such as ITV News and ITV Sport; and the ITV Player and online estate will also be rebranded.

The brand development work is linked to ITV’s Transformation plan, and has been led by Group Director of Marketing and Research Rufus Radcliffe, Director of Network Marketing, Reemah Sakaan, and Creative Director of ITV Creative, Phil Lind.
Rufus Radcliffe said, “In an ever more crowed market place, both domestically and internationally, the need for a modern, flexible brand identity that connects with our viewers and customers has never been more important. We are really excited to soon be unveiling a new identity that is as up-to-date, and relevant as our content. Big, bold and creatively ambitious, it will be true to our DNA as a brand at the heart of popular culture.”