itv1hdITV has announced that they will launch an HD channel on the Freeview platform later this year.
A statement from the broadcaster said they had agreed final terms with the BBC (as the operator of Multiplex B which will deliver Freeview HD) to launch an ITV1 HD service on Freeview in advance of the World Cup which gets underway in June 2010.

The new ITV1 HD service will be rolled out across England and Wales with Digital Switchover, starting with Manchester in December 2009 and will be launched ahead of switchover in major cities such as London to enable reception in around half UK homes by the time of the World Cup, according to ITV.
To be able to receive the Freeview HD services viewers will need either need an HD Ready TV set with a new Freeview HD box or a Freeview HD integrated television.

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By Expat