itv-identITV has today re-branded its entire output. As part of the changes, the main channel became “ITV”, losing the “1” the channel acquired back in 2001 when other ITV branded services were launching.
Coming just over two years after the launch of ITV1+1, the timeshift channel became ITV+1 and the main HD channel became ITV HD. All idents, promotional trails and on-screen graphics also changed today.
Online services at including the ITV Player also got a facelift.

T he ITV+1 and ITV HD on-screen logo, or DOG (Digitally Orientated Graphic or Digital On-screen Graphic) features a small bubble identifying the services as a timeshift or HD channel. The low resolution used by ITV+1 on Freeview means it is barely visible.

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By Expat