ITV Play taken off air for phone-line audit

ITV is to suspend all its premium-rate interactive services from tomorrow and take call-TV digital channel ITV Play off air while an independent audit is conducted into its participation TV output.
The broadcaster said all its interactive services and contests across all channels would be temporarily suspended while consultants Deloitte conducted the review, which would cover premium-rate landline, mobile and red button activity.

However, this will mean that ITV Play – which is based entirely around interactive programming – will have to come off air. A holding message will instead be put on screen saying, “Back soon”.