ITV HubITV today announced that The ITV Hub will become the new digital destination for all its TV channels and online services.
The ITV Hub will replace ITV Player and and will launch later this year across mobile, PC and connected TV. Live streaming of ITV’s TV channels, which now accounts for over 30% of usage on PC and mobile, will be at the heart of the new service, offering audiences a more compelling TV-like experience across all devices.

In addition, the service will extend its digital reach to become available for the first time on Amazon Fire TV and Fire TV Stick, and the new Freeview Play service. The desktop PC service is completely new and will see a merger between ITV’s on demand pages and show websites.

ITV can also reveal that, in time with the launch on ITV2, new episodes of Seth MacFarlane’s Family Guy and American Dad will be available on The ITV Hub – the first time a PSB channel has offered the hit shows in its VOD service.

The new, dynamic branding and colour palette is based on the dot above the ‘I’ on each of the ITV channel logos – ITV, ITV2, ITV3, ITV4, CITV and ITVBe – reinforcing the message that the on demand experience is a natural extension of our linear TV channels. The dots are able to interact, change size and morph into other shapes.

Paul Kanareck, ITV’s Director of Online, said: “With over 11 million registered users and 726 million long form requests last year alone, our VOD service has come of age, with live TV right at the core of our proposition. Our product and content offering has improved dramatically and we look forward to sharing further detail of our ambitious developments at The ITV Gala in November.”

Rufus Radcliffe, ITV’s Group Marketing Director, said: “We have created an exciting new brand identity for The ITV Hub which will present all of ITV’s family of channels and services front and centre with a distinct, digital look and feel building off the success of ITV’s rebrand. We are looking forward to fully unveiling it later this autumn.”

The ITV Hub was designed by ITV’s in-house agency, ITV Creative, with Creative Director Jon Yeo.

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By Expat