itvhdTV HD launched on Freesat today showing Portugal’s Euro 2008 game against Turkey as its first publically available HD broadcast.
Access to the HD channel, is through the ‘red’ button on ITV1 (channel 103). ITV HD will not be available on Freeview, Virgin or Sky.

It has also been confirmed, that games on Monday through to Friday of the following week will also be available in HD.

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By Expat