itvEricsson (ERIC) today announced that it has renewed its playout services contract with ITV, the UK`s leading commercial television network.
The contract, which has been extended until 2024, will see Ericsson continue to provide playout services for ITV`s portfolio of channels including ITV, ITV2, ITV3, ITV4, ITV HD and CITV and their associated regional variants as well as ITV`s newest TV channels, ITV Encore and ITVBe.

As part of the contract, Ericsson has designed, built and integrated a state-of-the-art scalable simulcast platform for ITV. The modular infrastructure will allow ITV the flexibility to deliver new services and launch existing services onto new platforms, easily and with a high level of resilience.

Thorsten Sauer, Head of Broadcast and Media Services at Ericsson, says: “ITV operates one of the most complex broadcast operations in the world. For many years, we have worked together successfully to deliver dynamic commercial channels, while reducing cost, complexity, risk and increasing efficiencies. We look forward to strengthening our relationship further and helping ITV to continue delivering world-class television on every platform and every screen across the UK for years to come.”

Simon Pitts, Managing Director, Online, Pay, Interactive & Technology at ITV, says: “Viewers expect a brilliant TV experience whatever platform or device they use to watch our shows. We look forward to strengthening our partnership with Ericsson to support our channels and content over the years to come.”

Ericsson delivers some of the world`s most renowned and premium TV programing around the globe, powers some of the world`s largest and most complex video platforms, and helps the world`s strongest content brands to deliver personalized, high-quality programing to consumers 24/7. Ericsson enables content owners, broadcasters, and TV service providers across cable, satellite and telecoms to accelerate their transformation towards TV in the Networked Society. With many expansive solutions that include Media Delivery Network, Ericsson Mediaroom and Cloud DVR, Ericsson has shaped many evolutions in TV for over 20 years such as digital TV, IPTV, HD, and soon UHD and HDR. Ericsson holds many patents and is recognized with five Technical Emmy awards.

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By Expat