ITV confirms ITVBe launch date

ITV today confirmed new free to air channel ITVBe is to launch on 8th October 2014.

The new channel will be dedicated to lifestyle and entertainment programming, celebrating real life and real people. ITVBe will be the exclusive home of The Only Way Is Essex as well as other UK original commissions and a range of American acquired shows as previously announced.

The ITVBe branding has been produced in-house by ITV Creative.

Details of schedule and broadcast hours will be confirmed closer to launch.
The following programmes have already been confirmed as part of the new channels lineup:

• The Only Way is Essex (TOWIE) – the new, exclusive home of the Essex reality show.
• Baby wears Prada – factual series showing extraordinary ways to spoil children and the families with deep enough pockets to pay for it all.
• Real Housewives Of… currently on ITV2
• Real Housewives Of Cheshire.
• Dinner Date – moving  from ITV to a peak-time ITVBe slot.
• Seven Days With… – following the lives of celebrity couples through the course of a week.