Following its launch on the CE giant’s Xumo-powered service in the US, 4K UHD HDR broadcaster and producer of native Ultra HD content Insight TV’s channel is now available in Europe on LG Channels.

LG Channels, powered by Xumo, announced its expansion into Europe earlier in 2019 and the new deal means that Insight TV’s content based around global influencers and trending topics, will widen its reach in several European territories including the UK, France, Italy, Spain and Germany. Insight TV’s channel will provide viewers with linear and on-demand options.

“Expanding our relationship with LG and Xumo means that we’re continuing to fulfil our goal of providing impactful content that resonates with viewers across the globe,” remarked Arun Maljaars, director content and channels, Insight TV. “These types of advertising-supported linear services delivered via connected TV are gaining more traction every single day.”

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By Expat