Freeview has today announced the launch of Freeview Explore – a new feature to ensure that Freeview Play users get the most out of their TVs. Freeview Explore will demo core functionality, deliver the latest news on the Freeview channel line-up and provide a showcase of the day’s best on-demand programmes from the UK’s leading broadcasters.

Freeview Explore will roll out on Freeview Play TVs and set-top boxes this month and paves the way for Freeview to build a deeper relationship with viewers. From today, users can search for programmes by genre or programme name. The service features a scrolling carousel of 10 genres* with recommendations from Freeview Play’s supported broadcasters displaying in a new image-rich menu.

The specially curated content allows viewers to browse recommendations from BBC iPlayer, ITV Hub, All 4, My5 and UKTV Play with more content being added as additional broadcasters join Freeview Play. Viewers can access the new feature via the apps page.

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By Expat