Freeview extends reach to 14 million homes

Freeview has announced that it is now reaching over 14 million UK homes. According to Ofcom’s latest figures Freeview also remains the most popular choice for those converting to digital TV for the first time, with over 80% of people moving away from analogue opting to buy a Freeview digital box or a digital TV with Freeview built-in.

Ilse Howling, General Manager at Freeview said: “We’re now in more than 14 million homes, and being the most popular digital TV service in the UK is a fantastic achievement in just five years since our launch.””Digital switchover has now begun and we’re delighted that the majority of people going digital for the first time are choosing Freeview for their home; we’re also seeing significant numbers of people choosing Freeview for their second and third TV sets, in their kitchen or bedroom.

This is primarily down to the simplicity of Freeview, its great channel line-up and one-off payment with no need for a subscription.”
“The evolution of the service with Freeview Playback, our own digital TV recorder brand which allows you to pause, rewind and record live TV also means that we continue to offer more to our customers whilst maintaining our simple proposition of great free TV.”