Freesat unveils new Freetime advertising campaign

Freesat, the subscription-free satellite TV service jointly owned by BBC and ITV, has launched a new advertising campaign to promote the great features of its award-winning Freetime service.
The campaign will debut on ITV and digital platforms on Monday 20th October and runs throughout November and December.

The new advertising campaign features Sheldon, a snail who regularly misses his favourite shows including, Coronation Street, because life often gets in his way and he never makes it to the TV in time. The good news is that Sheldon can now use Freesat’s Smart TV Guide, Freetime, to start watching when he wants. The advert ends with the line ‘Freetime. TV in your own time.’

The advert is the first to be created by a hub of in-house and external resources including TellyJuice, a creative video agency, Freesat’s own creative marketing team and Framestore, the Oscar-winning UK special effects agency who created the CGI scenes in the advert, including Sheldon the snail himself. Framestore won the Academy Award for Best Visual Effects for its work on the Hollywood blockbuster Gravity.

Freetime is Freesat’s popular connected TV service which allows viewers to roll back the TV guide across the last seven days, pause, record and rewind live programmes and have immediate access to the nation’s most popular On Demand players. Since its launch in October 2012 Freetime has consistently delivered strong growth and now accounts for 48% of all Freesat set-top-box sales, with sales of Freetime boxes having more than tripled year-on-year. As well as Freetime set-top-boxes from Humax, the service is also available on Panasonic televisions.