Freely

About Freely

For the first time for free, British viewers will be able to easily browse and watch live TV channels together with on demand content streamed straight to their smart TV via the internet.

It’s an evolution that puts the distribution of free TV at the centre of the streaming age. The new service will provide millions of broadband-only homes with easy access to a single consistent experience for live free TV over IP. Viewers will be able to seamlessly browse channels through a modern and intuitive programme guide, and use innovative functionality designed to make it easier to find and explore new shows directly from live TV.

Set for launch in 2024, the new service, called Freely, will be built-in to the next generation of smart TVs and feature a line-up of public service broadcaster content and other free-to-air channels. It will replicate the terrestrial TV experience, building on the heritage and popularity of the Freeview TV platform, currently used in 16m homes.

As viewers increasingly consume content online, this next phase for free TV is about the distribution and availability of the PSBs’ live channels for a streaming age. It will help ensure the availability of PSB services into the future and complement the new provisions for on demand and streaming prominence, set out in the draft Media Bill.

Freely is being developed by Everyone TV, the organisation which runs free TV in the UK and is jointly owned by the BBC, ITV, Channel 4 and Channel 5.

The new TV service will replicate the terrestrial TV experience, building on the heritage and popularity of the Freeview TV platform, which is currently used in 16 million homes.
Viewers will be able to browse channels through a modern programme guide and use innovative functionality designed to make it easier to find and explore new shows directly from live TV.

Website: www.freely.co.uk

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