Fashion TV has launched a dedicated Ultra High Definition channel, FTV UHD, on Eutelsat’s HOTBIRD at 13° East. Fashion TV is leveraging HOTBIRD’s position to offer exclusive Ultra HD content to cable and IPTV networks across Europe, the Middle East and North Africa.

FTV UHD uses HEVC encoding with 10 bits of colour depth (one billion colours), at 50 frames per second. Building on the Fashion TV brand, Fashion TV says the new service is setting a new standard in fashion and lifestyle broadcasting through original programming on style and trends offered with exceptional image quality.

Speaking at MIPTV in Cannes, FTV UHD’s CEO, Michel Adam Lisowski, said that since the launch of the broadcaster’s first fashion-themed channel on a Eutelsat satellite in 1997, it had developed a “unique and comprehensive” brand with high-quality broadcasting at its core. “We made the leap to High Definition ten years after the launch of our first digital channel on Eutelsat’s fleet. In the year that we celebrate our 20th anniversary, we are excited to pursue our commitment to the highest quality of broadcasting standards through an Ultra HD channel offering Eutelsat’s HOTBIRD homes exceptional images of the latest fashion events from around the world,” he declared.

“The launch of FTV UHD three months ago is new evidence of the adoption of Ultra HD by content producers,” noted Michel Azibert, Eutelsat’s Chief Commercial and Development Officer. “Fashion TV’s trust in Eutelsat reflects our commitment to delivering service that guarantees viewers an enriched and unrivalled Ultra HD experience. We are proud to support this new venture and to join Fashion TV in accelerating FTV UHD’s distribution across the exceptional footprint of our HOTBIRD video neighbourhood.”

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By Expat