freeviewSeveral bidders, understood to include Walt Disney, ITV and Channel 4, submitted offers for a new slot on Freeview yesterday which is likely to value it at £4m-£5m a year.
Crown Castle, which owns the new free-to-air slot, said the auction had attracted a “good response”.

Executives were last night locked in meetings to discuss the sealed bids, submitted ahead of a 4pm deadline.
Both ITV and Channel 4 are keen to expand the number of channels available free-to-air. ITV executives have spoken with interest of a gaming channel.

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By Expat