CNBC to join Freesat

CNBC has announced plans to launch next week on Freesat after it recently went free-to-air in the UK on the Sky platform.
From February 23, the business and financial news channel will be available on Freesat at position 210 in the electronic programming guide.
CNBC EMEA president and chief executive Mick Buckley said that the Freesat launch is part of a strategy to “aggressively grow” the channel’s distribution throughout Europe, the Middle East and Africa in 2010.
“Business and financial news remains very pertinent in today’s economy and this change gives consumers the opportunity to watch the best analysis of what’s happening in the financial markets in the UK and across Europe,” he said.

“Last year CNBC significantly grew its upscale and affluent audience, as more viewers wanted to keep abreast of the dramatic changes in the economic environment. Our most recent EMS viewing figures showed that our daily audience was up 18% and our monthly audience broke seven million viewers.”
Buckley added: “This year we will further grow our distribution across the region, making our content available to a wider audience, firmly cementing our place as the premier source of news, information and analysis for anyone interested in business and finance.”