CITV channel starts on Freeview

ITV has launched its brand new children’s channel, CiTV, on Freeview.
The channel will not be carried on Sky Digital until May – but currently sits exclusively on Freeview channel 75. It is timeshared with ITV4 and Setanta Sports, and broadcasts from 6am to 6pm, except when Setanta Sports has a pay-per-view programme.

CiTV is targeting two distinct groups pre-school two-to-five-year-olds and six-to-nine-year-old schoolchildren. Programmes include Pocoyo, SpongeBob SquarePants and My Parents are Aliens. ITV has high hopes for the new channel and reckons it will the UK’s most-watched commercial kids channel in the next 18 months.