c4hdVirgin Media has announced that Channel 4’s high definition channel, 4HD, will join its HD line-up. 4HD will be available to Virgin Media’s digital TV customers and joins the BBC HD channel, ESPN HD, LIVING HD, FX HD, MTV Networks International’s HD channel, MTVNHD, and National Geographic HD in Virgin Media’s linear HD line-up.
Mark Schweitzer, Chief Commercial Officer at Virgin Media, said: “Channel 4 is home to some of the UK’s most talked about and innovative TV programmes with a great mix of fantastic home grown shows and top imports, and we’re delighted to be bringing them in HD to our customers. We continue to evolve our TV service, across linear TV channels and on demand content, and our growing HD line-up offers a great choice from some of the best UK and US TV series, documentaries, comedy, sport and music.”

Sarah Rose, Head of Channel Development at Channel 4, said: “We want our viewers to be able to watch their favourite Channel 4 programmes in the format they want and across multiple platforms so we’re delighted to be launching 4HD on Virgin Media. Our catch-up service, 4oD, has been a great success on Virgin Media’s TV platform and, as we continue to invest in HD production, we’re bringing more Channel 4 programmes to more viewers in HD.” FX HD, MTVNHD and National Geographic HD are launching on Virgin Media’s TV platform on 31 July. ESPN HD will launch on 3rd August, with 4HD and LIVING HD.

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By Expat