Channel 4+1 now on air

Channel 4 is today launching a time-shifted digital version of its main channel. Channel 4+1 becomes the first terrestrial channel to have a time-shifted version, offering viewers an exact replica of Channel 4’s schedule delayed by one-hour.
The time shifted channel is launching on Freeview, Sky Digital and Virgin Media, and brings the total number of timeshifted channels on digital platforms to more than 40.

Last month Channel 4 CEO Andy Duncan said the launch of Channel 4+1 was “a logical strategic move … consistent with our commitment to do everything appropriate to secure Channel 4’s public service model longer term”.
The time-shifted channel replicates TV advertising, including regional variations, giving advertisers an additional benefit. The channel is available on Sky Digital on 135.