c4Channel 4 has announced that its planned free-to-air factual channel More4 will launch in October. It will be targeted at ABC1 viewers over 35 and will have a huge £30m annual programme budget.
It will focus mainly on documentaries with daily news programmes and current affairs shows which, according to Channel 4’s director of TV Kevin Lygo, will be “more down-to-earth and accessible than BBC4.

” He added: “More4 will have clear public service ambitions and will commission original programmes across a number of genres. It will have a strong international and multi-cultural flavour.”

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By Expat