uk&flagJanuary to June viewing figures for 2014 from the Broadcasters’ Audience Research Board (BARB) and the UK TV broadcasters reveal that viewers in the UK watched an average of 3 hours, 47 minutes a day of TV. This breaks down as 3 hours, 43 minutes of linear TV on a TV set plus 4 minutes a day of TV watched on other devices, such as tablets, laptops and smartphones.

Commercial TV reach has remained stable over the last 5 years, reaching 72 per cent of the UK population in a day and 93 per cent in a week.

Other key statistics from the first half of the year include:
– People watch the majority of their TV live; 88 per cent of viewing on a TV set in H1 2014 was viewed live
– Commercial viewing dominates with a 65 per cent share
– Total commercial impacts were down by 4.3 per cent compared to the same period last year, meaning the average viewer saw 45 TV ads a day.
– Linear viewing and impacts are down in part because of the vastly improved weather and economy during Jan-Jun 2014 which have encouraged people out of their homes more and naturally lead to a little less linear TV being watched.

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By Expat