youview globeSony is set to become the first TV manufacturer to offer the YouView connected TV service via an integrated TV set, with the launch of the service on Sony Bravia 2015 TVs scheduled for November 4.

The YouView service will go live on the current generation of Android-based Sony Bravia TVs via an automatic update, providing users with access to services including BBC iPlayer, All 4, ITV Player and Demand 5.

John Anderson, Sony UK and Ireland Country Head said, “YouView was the natural choice of partner due to the intuitive design and interface and seamless user journey to access a huge content library. Harnessing this with the fantastic picture quality and beautiful design of Sony’s Bravia TV range we are able to offer our consumers the ultimate TV viewing experience.”

Richard Halton, CEO, YouView said, “YouView’s ground breaking integration with Sony gives consumers greater choice on how they access YouView with our range of features and award winning user-interface. We already have over 2million connected devices across the UK and with a strong affiliation with such an internationally renowned brand as Sony, YouView will now be available in even more households across the country. We are immensely proud of our first integration into a television set and are excited to continue our partnership as we evolve the platform.”

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By Expat