Mar 23 2017
Broadcaster VoD ads cheaper than YouTube
Research commissioned by Channel 4 has found that the effective cost per thousand views for advertisers on broadcasters’ VoD platforms is far cheaper than the equivalent cost on YouTube or Facebook. The research found that the true Cost Per Thousand (or Minute) for Broadcaster VoD completed ads is circa 20 per cent cheaper than YouTube […]
Mar 20 2020
Netflix and YouTube reducing video-streaming quality in Europe
Netflix and YouTube are both reducing video-streaming quality in Europe to reduce the stress on residential broadband networks caused by the coronavirus pandemic forcing people to stay home. Netflix is reducing the bit rate on video streams, but not the resolution, for the next 30 days in the EU and UK, the BBC reported. The […]
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By Expat • Europe • Tags: Netflix, YouTube