Accenture Survey Reveals 55% Drop in Consumers Who Prefer to Watch TV Shows on TV Sets

NEW YORK; Apr. 24, 2017 – Signaling an accelerating shift in the digital video market consumer behavior, the percentage of consumers who prefer watching TV shows on television sets plummeted by 55 percent over the past year, from 52 percent to 23 percent, according to findings from the Accenture (NYSE: ACN) 2017 Digital Consumer Survey. […]

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