All signs point to the future. “We have long since ceased to be a mere TV company, but are consistently developing into a platform-agnostic entertainment house,” says Wolfgang Link, Co-CEO Entertainment of ProSiebenSat.1 Media SE. “And we are succeeding in this by producing more of our own content, which we can offer and exploit on different platforms.“

“With more presence, we are also further diversifying our revenues,” adds Michaela Tod, Co-CEO of the Group’s entertainment pillar. Wolfgang Link continues: “We have worked hard to bring our channel brands, content and digital business and marketing together under one roof. With the new structure, we are ideally positioned to become THE entertainment house in the German-speaking world,” says Link, summarizing the work of the past months. The result: a unique entertainment power across all platforms. Starting in the summer of 2020, the newly founded SevenOne Entertainment Group will bundle ProSiebenSat.1 TV Deutschland with its stations, SevenOne Media and other entertainment divisions.

The focus of the SevenOne Entertainment Group

Own content and rights: In the future, the company will focus even more strongly on the production of its own content and its rights. This includes the continuation of successful program brands such as “The Masked Singer”, “Germany’s Next Topmodel” or “Celebrity Big Brother” with an extensive digital offering, as well as the expansion of infotainment formats. In addition, the founding of production companies such as Pyjama Pictures, the joint venture with Christian Ulmen and Carsten Kelber, and closer ties with artists to the company will be further extended. “We want to be the first address for talents in front of and behind the camera in the German-speaking world,” says Wolfgang Link.

Content needs various platforms: Its own entertainment universe includes the strong station brands ProSieben, SAT.1, Kabel Eins and sixx. In recent months, the company’s digital footprint has been greatly expanded: Eight months ago, the successful streaming platform Joyn was launched (7 million active users monthly / 6.5 million app downloads by the end of December). Joyn offers more than 60 live channels free of charge for the user as well as numerous exclusive and international premium originals. In addition, twelve original Joyn in-house productions are planned for 2020.

Studio71, the world’s number one producer and distributor of social videos, is just as much a part of the extensive portfolio as the soon to be launched audio streaming service FYEO, which offers podcasts as well as elaborate radio plays. The aim is to create one of the strongest podcast offerings in the German market (including “Baywatch Berlin”). Apps such as the Galileo app or Quipp are further building blocks, along with large digital worlds of experience around strong brands such as “Germany’s Next Topmodel”, “Big Brother” or “The Masked Singer”.

Growth market cross-platform intelligent advertising products (Total & Smart Reach): By networking TV reach with digital platforms, the Entertainment Company creates attractive advertising products and is a global innovation leader in the growth topic of addressable TV. Demand is very high: More than 100 spot campaigns were implemented last year, with strong growth in the fourth quarter and over 800 Addressable TV campaigns in total. This strength has also led to the creation of d-force, the joint venture with Mediengruppe RTL, which has also been offered in Austria since 1 February 2020.

The organisational restructuring will be followed by changes in the management board as of 1 March 2020: Henrik Pabst as Chief Content Officer is responsible for all content issues, Thomas Wagner as Chief Sales Officer manages the marketing division, Nicole Agudo Berbel as Chief Distribution Officer is responsible for the distribution and pay TV divisions.

“With his extensive know-how of the international entertainment industry, Henrik Pabst has further developed the group’s range of first-class entertainment content on all platforms for viewers and consumers in recent months and restructured the content division. Nicole Agudo Berbel brings many years of market expertise and professional competence in the distribution and pay-TV segments to the new management team. Among other things, she has successfully built up and expanded our channel portfolio across all distribution platforms in recent years, which pays off for our multi-platform strategy,” says Wolfgang Link. “With his many years of sales experience and his excellent instinct for consumer needs, Thomas Wagner is a great asset to our new board”, adds Michaela Tod.

“Our aim is very clear: we want to redefine the future of entertainment. And that’s exactly what we are putting into practice”, explains Wolfgang Link. “Our newly founded SevenOne Entertainment Group not only draws strength from the fact that we have bundled all of our content, digital and sales units under one roof. Furthermore, we increasingly think and work in networks, while focusing more than ever on our audiences and clients.”

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By Expat