freesatFreesat have today announced sales of 600,000 in little over a year. An excellent summer has seen an increase in sales by fifty percent in the last quarter alone, from 400,000 in May to reach 600,000 sales in September; as more and more consumers choose Freesat as their means of accessing free digital TV. To put this into context, BT Vision has reached 443,000 customers since launching almost three years ago.

Freesat’s strong performance is more positive news for the UK television industry despite challenging times. According to a report last month by Thinkbox, the television research and marketing body, TV viewing in the first half of this year was up on the five year average to 26.2 hours a week.
Free-to-air programming is proving especially popular with viewers. BARB figures reveal that nine of the ten top multi-channel programmes between January and June 2009 (non-sport) were available subscription-free on FTA (free-to-air) TV platforms such as Freesat.

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By Expat